Effective Date: August 13, 2026
Farmlens is operated by Lens Analytics LLC ("Farmlens," "we," "us," or "our"). This Privacy Policy describes how we collect, use, disclose, retain, and protect information when people visit farmlens.io, use Farmlens, join our waitlist, communicate with us, or have property information included in the service.
We collect information from Farmlens users and website visitors; their browsers and devices; Stripe; Realie and public property records; aggregate U.S. Census data; and service providers that help us operate and secure the service.
We use information to:
Farmlens uses deterministic weighted calculations to rank properties and explain the signals contributing to a score. Machine learning is not used to determine property scores. When a user requests an outreach draft, Farmlens may send OpenAI an owner name, property address, segment, primary signal, years owned, and equity estimate so OpenAI can generate the requested text. OpenAI-generated text does not determine the Farmlens score.
We do not sell personal information or share it for cross-context behavioral advertising. We disclose information to service providers only as needed to provide and operate Farmlens:
We may also disclose information when required by law; to protect rights, safety, and service integrity; or as part of a merger, financing, acquisition, reorganization, or sale of assets, subject to appropriate safeguards.
Farmlens stores a signed authentication token in browser local storage and a same-site browser cookie to keep users signed in and protect application routes. We use limited error and performance monitoring, but we do not use third-party advertising cookies or sell or share information for targeted advertising. Because Farmlens does not engage in those activities, the service does not currently respond differently to browser Do Not Track signals.
We retain account and farm information while an account is active and as reasonably necessary to provide the service. When a subscription is cancelled, we may retain the account and its farm relationships so the user can reactivate without losing prior work. Users and other individuals may request deletion by contacting us. We may retain billing, security, webhook, dispute, backup, and legal records for as long as reasonably necessary for the purpose for which they were collected or as required by law. Licensed or public property records may remain in our shared property database after one user removes a property or account, particularly when another user also uses that record. We apply deletion requests subject to verification and applicable legal exceptions.
Depending on where you live and the law that applies, you may have the right to request access to or a copy of personal information, correction, deletion, information about collection and disclosure, or restriction of certain processing. You may also have the right to opt out of a sale or sharing for cross-context behavioral advertising and to limit certain uses of sensitive personal information. Farmlens does not sell personal information or share it for cross-context behavioral advertising. We will not discriminate against someone for exercising an applicable privacy right.
To submit a privacy request, contact [email protected] and describe the request. We may need to verify the requester's identity or authority before responding. We will respond within the period required by applicable law.
For California residents, the categories collected during the preceding 12 months may include identifiers; customer and commercial information; internet or other electronic-network activity; property-location information; professional information; account credentials or session information; and inferences such as property scores and segments. The sources, purposes, and service-provider disclosures for those categories are described above. During the preceding 12 months, Farmlens has not sold personal information or shared it for cross-context behavioral advertising. Where the California Consumer Privacy Act applies, California residents may exercise the right to know and access, the right to delete, the right to correct, the right to opt out, the right to limit certain uses, and the right to receive non-discriminatory treatment by contacting us as described above.
We use reasonable administrative, technical, and organizational safeguards, including encrypted transmission, keyed hashing of one-time passcodes, signed sessions, access controls, monitoring, and separation of production and staging secrets. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Farmlens is intended for professional real estate agents and is not directed to children under 13. We do not knowingly collect personal information directly from children under 13.
We may update this Privacy Policy as our service or legal obligations change. We will post the revised policy with a new effective date and provide any additional notice required by applicable law.
Questions or privacy requests may be sent to [email protected]. Farmlens is operated by Lens Analytics LLC.